Fathom Analytics Conversions

Making it easy to add Fathom Analytics conversions in WordPress

This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur.

Conversions made easy

Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. It can be installed on nearly any website or application, and it’s awesome.

Installing in WordPress is easy via their plugin, this gets you visibility of traffic on your site, visitor sources and more.

But creating Conversions and Events is, well, a bit of a pain involving coding. We know that’s not everyone’s cup of tea ☕️!

The Fathom Analytics team are busy building their awesome platform, so we are leaning in to help them out until they get time to improve the WordPress Plugin.

Analytics events with no coding

5 Popular Form Plugins

Automatically convert form submissions into Fathom Analytics Events from 5 popular form plugins.

Landing Page Conversions

Easily configure a landing page or blog post to be a conversion event with a simple check box.


Create WooCommerce order completed Events with total cart value in Fathom Analytics


Create and manage Fathom Events for your campaigns

Enable all existing forms with Events

URL / Page Conversions

Keep event labels in sync with Fathom

Events for Login, Registration & Forgot Password

Zero touch configuration

No coding required

Ten minute setup


Enabling the world’s best form builder with Fathom Events

WP Forms & WP Forms PRO

Contact Form 7

Fluent Forms & Fluent Forms PRO

Gravity Forms

Ninja Forms


We have plenty of ideas on where to take this plugin next.

There are more plugins we’ll introduce in the future, and we value community feedback to tell us what else you would like to see.


Form Commerce ($ tracking)

Links and Button events

No code Analytics Events for
WordPress & Fathom Analytics



To get direct support please post in the Wordpress Support Forums